by: Jennifer McGroary
Before planning a direct mail campaign, it?s important to take some time and carefully put together your sales material. This is what I refer to as your Prospect Package. Depending on the sales situation, your Prospect Package may be built with several different components.
1. Sales Letter - Keep it simple and not too "techie".
Another key point is to write down the objective of your sales letter. Are you trying to sell a new service to existing customers... announce a sale to potential clients... create greater demand for a service you already provide? Your letter should then be developed around that single objective for maximum effectiveness.
The body of your sales letter should achieve three different things:
o Maintain the readers attention;
o Calls the reader to action;
o Informs the reader that you are skilled enough to handle their needs.
98% of this can be accomplished by filling your sales letter with benefits, benefits, and even more benefits. The more benefits you can offer, the better your offer will be received. Remember, the reader wants to know what's in it for them. They want to know that you can improve their current situation.
2. Enclose a Portfolio CD
If you design web sites/graphics, you'll need a way to show your work to potential clients. Placing your sites/work on a CD is a great way to do this.
This gives your prospects an opportunity to see what you offer, without them having to connect to the Net, and type in your URL's.
3. Price Sheet - (optional)
Your price sheet simply outlines what your rates are, as well as what's included with each service. If some of your services are geared towards specific target audiences, then do mention this within the descriptions.
4. Bid Sheet
Include a form that prospects can fill out to get a quote for your services. Ask all the relevant questions needed to respond with a quote.
5. Business Card
Don't forget to enclose your business card. If they aren't in need of your services now, they will know who to contact when they are ready.
This is only a condensed plan for a Prospect Package. A detailed description of of an ?Knock-Your-Socks-Off? Prospect Package can be found in The Web Hosts and Designer?s Marketing Guide at www.webbizinfo.com.
Order your copy today to move yourself and your business ahead of your competition.
Copyright 2005 Jennifer McGroary
About The Author
Article by Jennifer McGroary The ideas in this article are based on the e-book, "The Web Hosts and Designer's Marketing Guide." If you'd like to gain IMMEDIATE access to 100+ strategies and tactics for promoting your web site design or hosting business, get your copy today. REMEMBER, successful marketing is the main ingredient in most profitable web service businesses.
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Kindness
Kindness
by: Steve Taubman
Sometimes a random word of kindness is all that?s necessary to transform someone?s entire existence, and it?s so little cost to us. There?s a wonderful story I heard several years ago. The teller, we?ll call him John, claimed that it was true. John had just come from a self-help seminar in which the instructor had recommended that the participants find something good to say to everyone they met. Walking down the street, John encountered a homeless man, dirty, dejected, slumped, and dressed in rags. He asked for loose change, and John obliged him. Then, remembering his instructor?s advice, he sought something nice to say to the beggar, but all he could notice that wasn?t hideous were the man?s socks. They were red and appeared cleaner than the rest of his outfit. John looked the man in the eye, said ?Nice socks!? smiled, and walked on.
A couple weeks later, John was walking down the same street, and he saw the same...
Kindness
Socks > Kindness
Creating a ?Knock-Your-Socks-Off? Prospect Package
Creating a ?Knock-Your-Socks-Off? Prospect Package
by: Jennifer McGroary
Before planning a direct mail campaign, it?s important to take some time and carefully put together your sales material. This is what I refer to as your Prospect Package. Depending on the sales situation, your Prospect Package may be built with several different components.
1. Sales Letter - Keep it simple and not too "techie".
Another key point is to write down the objective of your sales letter. Are you trying to sell a new service to existing customers... announce a sale to potential clients... create greater demand for a service you already provide? Your letter should then be developed around that single objective for maximum effectiveness.
The body of your sales letter should achieve three different things:
o Maintain the readers attention;
o Calls the reader to action;
o Informs the reader that you are skilled enough to handle their needs.
98%...
Creating a ?Knock-Your-Socks-Off? Prospect Package
Socks > Creating a ?Knock-Your-Socks-Off? Prospect Package
Should You Buy Todder Size Furniture
Should You Buy Todder Size Furniture
by: Bob Benson
Your baby has grown into a full-fledged toddler and is ready for a ?big girl? or ?big boy? bed. Have you seen the latest toddler furniture? It?s cute!
But you really don?t have to spend a lot to make your toddler comfortable in his or her bedroom.
Your first decision will be whether to buy a toddler bed. The toddler bed is a piece of furniture sized just right for babies who are too big for their crib. Most use the mattress from the crib, however, so they are not actually that much bigger in size. Toddler beds just get the child accustomed to sleeping without rails all around and is low enough that if the child rolls out, he won?t get hurt.
Has your child grown quickly? If so, you might think about skipping the toddler bed as furniture and buy a twin size bed instead. You can purchase rails made of cloth and plastic that do a fine job of keeping the child in the bed and allowing...
Should You Buy Todder Size Furniture
Socks > Should You Buy Todder Size Furniture
Light Travel - Carry-On Only
Light Travel - Carry-On Only
by: Steve Gillman
Light travel? The last time my wife and I went to Ecuador, I had 10 pounds of luggage, all in one carry-on bag. Ana had just 8 pounds in her carry-on bag. We spent six weeks in Ecuador, at times on glacier-covered mountains, and at other times lounging on Pacific coast beaches.
Why travel lightweight? Simplicity. With only carry-on luggage, we were in a restaurant in Quito, while others still waited for their checked luggage. On busses our luggage was safely with us, not in the hold below being cut open, like one time when I was in Mexico. Others struggled down the street with three heavy bags, while we had our hands free and were walking comfortably with our daypacks. We had less to lose, less to be stolen, less to wait for, less to pack and unpack in hotels, and less to worry about.
Light Travel Issues
Expect an extra question or two from the customs officials at the airport (Six weeks...
Light Travel - Carry-On Only
Socks > Light Travel - Carry-On Only